0

Your Cart is Empty

About Us

Hi! I'm Anita, a mum of three living in New Zealand. My first daughter was born at the end of spring, so she was a little baby during our hot New Zealand summer.

Of course I'd been told by the experts that I should swaddle my baby.

As a mother I felt torn, my baby slept better when she was swaddled, but like most New Zealanders we don't have air conditioning inside our home, and she was so hot! I didn't think she looked comfortable wrapped in all those layers of fabric.

I learned that there's no startle reflex in the legs, so no need to swaddle them. I experimented with different swaddles and wrapping methods, my background in fashion design helped me to prototype the Legs Out Baby Swaddle. 'Free the legs!' became my motto.

We've even been approved by the International Hip Dysplasia Association.

In 2017 we welcomed our second baby girl, and in summer 2020  we welcomed our son into the world. Again swaddling my baby in the summer heat, but this time I'm using the Legs Out Swaddle.

I've slowly been adding more products to our range, the breast pads are a favourite, as is the Ohbubs Kid's Table & Chairs.

As a parent myself, I hope that you and your baby enjoy our Ohbubs products.

xx Anita

News & Updates

Sign up to get the latest on sales, new releases and more …